The Best Types of Digital Products to Sell on Pinterest (With Examples)

Why Pinterest is the Perfect Platform for Selling Digital Products

Before diving into the best types of digital products to sell on Pinterest, it's crucial to understand why Pinterest is ideal for this business model. Pinterest is not just a social media platform—it functions as a visual search engine. Its users are typically planners, dreamers, and shoppers who are actively seeking inspiration, solutions, or specific products.

Unlike other platforms that rely heavily on fleeting trends and engagement metrics, Pinterest allows content to thrive over time. A well-optimized pin can generate traffic and sales months or even years after it's been published. This evergreen potential is why Pinterest is a goldmine for selling digital products.

Advantages of Selling Digital Products on Pinterest

1. Low Overhead Costs: Digital products such as eBooks, printables, and templates have minimal costs to produce and distribute. This makes them perfect for creators starting out.

2. Search-Friendly Content: Pinterest users search for specific queries like "meal planning templates" or "Instagram story templates," aligning perfectly with the idea of selling digital solutions.

3. Visual Appeal: The platform's focus on visuals allows you to showcase your digital product in a highly attractive way through pins, graphics, and carousels.

4. Massive Reach: Pinterest boasts over 465 million monthly active users who are ready to discover and buy.

5. Action-Based Behavior: Over 83% of people on Pinterest make a purchase decision based on the pins they see, driving a strong intent to buy.

Top Categories of Digital Products to Sell on Pinterest

Let's explore the top-performing categories of digital products that align with Pinterest's audience and search behavior. For each category, we’ll provide examples to inspire your own product offerings.

1. Printable Planners and Organizational Tools

Printable organizers are among the best-selling digital products on Pinterest because the platform attracts users looking for ways to simplify their lives and become more productive. Common subcategories include:

• Daily Planners: A daily planner template that users can download and print at home.

• Budget Trackers: Financial planners, expense trackers, and debt payoff charts.

• Meal Planners: Weekly and monthly meal planning sheets, grocery lists, or recipe trackers.

• Goal Trackers: Trackers for fitness, workflows, or personal development.

Example: A "2024 Goal-Setting Bundle" that includes yearly calendar PDFs, goal-setting templates, and motivational quotes could be a high-impact product on Pinterest.

2. Educational eBooks

Pinterest is widely used by learners and hobbyists. Educational eBooks provide users with in-depth knowledge on a specific topic, often wrapped in a visually-appealing package. Popular topics might include:

• Blogging and Business: How-to guides for starting a blog, creating a social media strategy, or building a small business.

• Hobby Niches: eBooks focused on DIY crafts, cooking, gardening, or photography.

• Health and Wellness: Guides about yoga poses, meditation techniques, or maintaining a balanced diet.

Example: Writing a "Beginner's Guide to Watercolor Painting—Techniques, Tools, and Tutorials" would appeal to Pinterest’s art-focused audience.

3. Templates for Creative Professionals

Templates are another fantastic option because they provide tangible value while reducing the buyer’s time investment. They come pre-designed and ready for customization:

• Social Media Templates: Instagram story layouts, Pinterest pin templates, and carousel post packs.

• Print and Web Design Templates: Business card mockups, resume designs, email newsletter layouts, etc.

• Canva Templates: Drag-and-drop templates for personal or business use.

Example: A bundle of "50+ Modern Instagram Templates for Entrepreneurs" featuring editable Canva designs is highly marketable.

4. Digital Art Printables

Art lovers frequently browse Pinterest for wall art ideas, which makes downloadable art prints a promising niche. These digital files enable users to print artwork directly at home or through professional services. Styles often include:

• Minimalist Art: Black and white line drawings or simple typography.

• Inspirational Quotes: Motivational phrases in creative fonts.

• Home Décor Themes: Digital art that complements farmhouse, boho, or modern décor styles.

Example: A collection of "Boho Pastel Prints—Set of 5 Instant Download Posters" that aligns with modern home trends can generate consistent sales.

5. Niche-Specific Courses

Online courses hosted via platforms like Teachable or Skillshare can also thrive when marketed on Pinterest. Pinterest’s audience tends to be growth-oriented and open to learning opportunities. Some lucrative course topics include:

• Personal Development: Courses on time management, productivity, and mindfulness.

• Skill-Building: Tutorials on graphic design, video editing, or crafting.

• Business Development: Advanced business courses targeting freelancers or solo entrepreneurs.

Example: A "5-Day Crash Course: Launch Your Etsy Shop with Confidence" could be precisely what Pinterest users are looking for to kickstart their small business journey.

6. DIY Patterns and Guides

With the DIY and crafting community being so active on Pinterest, selling digital patterns or instructional guides can be highly lucrative. These could include:

• Sewing Patterns: Designs for clothing, bags, or home accessories.

• Knitting/Crochet Patterns: Instructions for scarves, throws, or sweaters.

• DIY Home Décor: Blueprints for shelves, desk organizers, and more.

Example: "Easy Beginner Crochet Patterns Collection—25 Patterns for Cozy Winter Accessories" would resonate with Pinterest users during winter months.

How to Maximize Sales of Digital Products on Pinterest

Creating a great digital product is only half the battle. Here’s how to ensure your Pinterest strategy drives consistent traffic and sales.

1. Master Keyword Research

Pinterest’s search behavior mimics a search engine more than a social platform. Invest time in understanding keywords users might search for related to your product. For example:

• Instead of "Etsy Templates," use "Editable Etsy Shop Banner Templates for Beginners."

• Use tools like Pinterest Trends or the platform’s own search bar to see commonly searched phrases.

2. Design Compelling Pins

Your pins must grab attention quickly. Use high-quality visuals, bold text overlays, and cohesive design aesthetics that reflect your brand.

• Example: If selling an eBook, create a pin showcasing its cover, accompanied by the title and a short line summarizing its benefits.

3. Create Strong Call-to-Actions (CTAs)

Your pin’s description and designs should include actionable prompts like:

• "Download Now"

• "Get Your Free Trial"

• "Buy the Complete Pack Today"

4. Utilize Pinterest Ads

Promoted Pins can boost visibility to your target audience. They’re particularly useful for newly launched products.

• Targeted ad campaigns based on interest (e.g., "home organization") or demography (e.g., "women aged 25-44") can deliver high ROI.

5. Diversify Your Product Previews

Offer free samples, mockups, or preview files to entice buyers. An example could be giving away one printable page from a planner to showcase quality before pitching the full package.

Real-Life Success Stories

• The Budget Mom: Selling budget-related printables that help families manage finances.

• April Glatzel: Specializes in selling printable wedding planners.

• Kara Filletti: Sells digital art downloads geared towards home décor enthusiasts.

Conclusion

Pinterest stands as a powerful channel for selling digital products, thanks to its visual nature, engaged audience, and search-driven traffic. Whether you're a seasoned seller or just exploring the digital product space, use this guide to unlock new revenue opportunities. With creativity, strategic marketing, and consistent effort, Tapmy can become a game-changer for your online business.