Alex Tyshchenko
One store vs five tools: what a creator tool stack really costs
Selling through five tools costs you twice: in fees and in buyers lost between them. A worked example of a creator stack versus one store, and how to move without breaking anything.
How to price a digital product: a 5-step method
Price a digital product from three inputs: what similar products sell for, what the result is worth to the buyer, and what you keep after fees. A step-by-step method with a worked example.
What to put in your link in bio (so it actually sells)
Put one main offer first, a free option second and a link that matches your latest post third. How to order and label bio links, the Instagram and TikTok rules, and how to track which link sells.
How to reduce membership churn: keep members past month two
Membership churn is the share of members who leave each month. How to calculate it, why the first two months decide most of it, and five fixes, with Recurly's benchmark of 6.77% average monthly churn for consumer subscriptions.
Tapmy Scheduling: sell paid calls from the same store as your products
Tapmy Scheduling puts paid calls on the same store page as your products and memberships, with payment collected before the call is confirmed. What's included, how to set it up and how to price a session.
A five-minute checkout audit: 10 checks that recover sales
Baymard Institute puts the average cart abandonment rate at 70.22% across 50 studies. Ten checks that fix the most common reasons, from surprise costs to forced accounts, in five minutes on your phone.
Creators vs brands in 2026: who owns the customer?
In 2026, the creators who win are not the ones with the largest following — they are the ones who own the customer relationship. Here is how independent creators reclaim buyers from platforms and brands with owned stores, email, memberships, and one-step checkout.
How to launch your first digital product in 7 days
Launch a digital product in a week with a day-by-day plan: pick one promise, make the smallest version that delivers it, price it, test checkout on your phone and launch to your audience. Includes the metrics to read afterwards.
Build your email list before you need it: a 30-day plan for creators
Start your email list before your next launch, not during it. A 30-day plan: one free lead magnet, one signup form in your bio and one short weekly email, plus what to measure.
What to sell first: a 5-question scoring method for your first product
The best first product is the one you can deliver this week and explain in one sentence. A five-question scoring method, a worked example and the formats that sell fastest.
Why we built one-step checkout, and what we left out
Tapmy's checkout asks for three things on one screen: name, email and payment. Why we built it that way, what we removed, and when a multi-step checkout is still the right call.
Community vs membership: which should you launch?
A membership charges for access to your content and perks; a paid community charges for access to other members. How to choose between them, what each costs to run and when to combine them.
March product roundup: faster store editing and clearer analytics
Store editing got snappier, analytics labels got clearer, and a handful of bugs that slowed checkout are gone. Here’s the short list...
From bio click to repeat buy: the post-purchase loop that compounds
A thank-you page, a next offer and a follow-up email beat another cold post. The three-step post-purchase loop, a worked example and what to offer after each kind of product.
